HAQQ is a unique platform designed to connect lawyers from various specialties with clients in need of legal assistance. The core challenge was to create compelling website copy that accomplishes two primary objectives:

1. Persuade lawyers to sign up and select a paid plan.
2. Encourage clients to find their ideal lawyer through HAQQ.

The primary target audience consisted of two groups: legal professionals looking for opportunities to expand their client base and individuals or businesses seeking reliable and specialized legal help.

Understanding the distinct needs of these two groups, I crafted a dual-focused copywriting strategy. For lawyers, the copy emphasized the benefits of joining HAQQ, including increased visibility, easy access to potential clients, and a hassle-free platform to manage their services. For clients, the copy highlighted the convenience of finding the right legal expertise effortlessly and the assurance of quality service.

The main challenge was balancing the appeal to both audiences without diluting the message for either. This required careful structuring of the content and a deep understanding of both groups’ motivations and pain points.

The copy successfully resonated with both lawyers and clients, as indicated by a significant increase in sign-ups from lawyers and clients reaching out to lawyers through HAQQ. The client expressed satisfaction with the copy’s effectiveness, noting positive feedback from users about the clear, persuasive language.

The full copy and UI/UX recommendations for HAQQ were meticulously crafted, considering each target group’s unique needs and expectations. A detailed breakdown of these recommendations is accessible via this Google Doc.